Genesis Media Labs came from my previous experience working in different smaller churches and seeing the information and systematic gap that developing and recently planted churches have. Through these experiences I was able to notice that often times churches seem to put multimedia, whether that is in-house production, visual consistency, and/or social presence in the back burner; while likewise noticing that these factors deeply effect the attraction of new visitors to these churches. My design approach was more technological based while also adhering to a typical church-based aesthetic.